D1 Retention Analysis

By analyzing the Call of Duty: Mobile’s Day 1 retention rates against competing mobile shooters, I determined 4 main takeaways to help improve onboarding retention and revenue.

The Solution

  • Proposing solutions that align with business and game design goals

  • Evaluating true quantitative and qualitative metric goals

Challenges

UX/UI Game Designer
UX Researcher
Data Analyst
Stakeholder

My Role

Tools: Figma, Affinity, Canva, Google Suite

Case Study Presentation

As you may have noticed, this case study is styled and presented differently than my other projects. I made the decision to do it this way to present the data, research, and analysis in a way that I would present it to my stakeholders and team leaders. There was a lot of data I gathered that helped in the creation of this analysis, but not everything was useful or necessary to the underlying problems (and therefore solutions). So instead of showing my entire process, all the cluttered data, and the chaotic mess that was my mind, please enjoy this neat presentation of my final D1 Retention Analysis!

My process >> Metric Data Collection

What does our metric data say about our success/failure?

My process >> Experience analysis

Did FTUE match and achieve our player experience goals?

My process >> Redefinition of goals

How do we turn these opportunities into solutions?

Next Steps

I want to continue to monitor and evaluate my action plans to make sure they are the most effective in increasing our retention rates. I would develop a usability testing phase to better gauge experience goals for before and after release.